Strategy

You’ve built something real. Now you need people to understand what it is and trust it enough to act.

I work with founders, solo operators, and small teams navigating moments of transition with their communications, positioning, or the stories they’re trying to tell.

The offerings below reflect suggested minimum investments. Scope and intention shape pricing, and budget considerations can always be discussed upfront.

  • A 45-minute conversation to get clear on where you are, where you want to go, and what might be getting in the way. No agenda beyond honest dialogue. Whether we work together after this or not, you leave with something useful.

    Investment: $100

  • A 90-minute diagnostic session to clarify positioning, identify messaging gaps, and surface opportunities.

    Best for: Founders, solo operators, or small teams who need directional clarity before building anything.

    Deliverables: A written strategic roadmap with prioritized recommendations and implementation guidance — yours to keep and use independently.

    Investment: $550 per session

    For more complex initiatives, this diagnostic can stack into a deeper strategic build.

  • Strategic setup of up to two priority channels, a documented content production framework, workflow implementation, and an initial calibration period.

    Best for: Founders and small teams ready to move from reactive posting to a structured communication system.

    Deliverables: A customized operating system for independent content production — including a planning dashboard, publishing workflow, and measurement structure. Built for you to run without ongoing support if you choose.

    Investment: $2,500 per build

    Ongoing advisory available following the build. Final scope confirmed prior to engagement.

  • Market and audience research, ad creative direction, and campaign structure and placement setup.

    Best for: Businesses launching a new offer or looking for a structured approach to paid growth.

    Deliverables: Documented campaign framework, budget allocation guidance, placement strategy, and two post-launch performance reviews.

    Investment: $2,500 per campaign build (Ad spend not included.)

    Ongoing advisory available following launch. Scope confirmed prior to engagement.

Frequently Asked Questions

Selected Work

    • Project: Identified and reported systemic vendor mismanagement across 80+ dealer Google Ads accounts.

    • Strategy: Uncovered an estimated $125k in wasted ad spend driven by conflicting vendor incentive structures and insufficient internal oversight.

    • Results: Developed a formal remediation report with strategic recommendations for leadership and advocated for dealer transparency throughout the process.

    • Project: Human-interest storytelling campaign to increase rider connection and brand affinity for the Lynnwood station opening.

    • Creative: First-person interviews, behind-the-scenes photos, user-generated sourced content.

    • Strategy: Show the people who do the work versus the destination.

    • Results: +12% total engagement | +66% total impressions | +429% link clicks | 27k total ridership on opening day.

    • Project: Produce more inclusive social media content.

    • Strategy: Develop equity-centered social media strategy framework.

    • Results: Establised and presented criteria-based decision tools and multi-year performance tracking systems at national conference of hospital communications professionals.

    • Project: Increase continuing legal education program registrations

    • Creative: “Lex” character, a brain seeking legal knowledge.

    • Strategy: Campaign storyline of Lex on a journey through upcoming CLE programs throughout the summer quarter.

    • Results: +2% CLE registrations

Full CV available here.

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